so, our knowledge has been hijacked by our need to attribute it to an identity or group. we give away authority of knowledge to anyone/group who/which has had a sequence of good thoughts, and was able to communicate it.we celebrate the ego/image behind the knowledge and trust it once acknowledgement of credibility is commonly accepted.so, we end up with bias that has become noise, as it isn’t recognized as bias anymore.and so we circle in an ever closer radius of ego indulged knowledge.